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Real Ingredients. Real Performance.

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The PURA Perform ‘free from’ range brings together proven sports science and functionally rich ingredients to energise, vitalise, nourish and sustain healthy performance.

PURA formulates nutrition for all of us who need to enjoy the best of the working day, be that training, competing or behind the wheel or the desk. For life’s best challenges we all need healthy energy, focus, recovery and strong immune systems.

We have an ambition to deliver nutritional products that add  to your healthy performance so we look to remove from gluten, simple sugars, aspartame, artificial ingredients, emulsifiers, flow agents, artificial flavours from our product range.         

Pura Perform delivers real ingredients for real health and performance - why compromise?


“Knowledge is the food of the soul.”
― Plato

“Let food by your medicine and medicine your food.”
― Hippocrates


After all, it's all about the ingredients.


Robin Higgens



Robin Higgens
Founder of Pura

Pura is VegetarianPura is Veganpura-is-gluten-freepura-is-dairy-freepura-is-soya-freepura-is-nut-freepura-uses-only-active-ingredients

Sports Performance

Hydration & energy drinks that make a real difference to your performance

Strength & Power

The best protein products to get you pumped up and ready for your workout

Diet & Wellbeing

See our range full of healthy alternatives for slimming & everyday use

Which Product is Best For Me?

Pura Recipes & Tips

Free From Favourites…

by Cameron | November 24, 2015 | Healthy Recipes
Fiona’s thoughts… ‘During my trip to the food Allergy show this year I got chatting to the guys at...
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5 Common Hydration Mistakes

by Louis Cotgrove | November 24, 2015 | Nutrition, Sports Science
1. Drinking too little or excessive amounts of water. Your body requires between 500ml and 1 litre of water throughout exercise. Dehydration...
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Key to Weight Management

by Cameron | November 27, 2015 | News, Nutrition, Sports Science
Pura ReCharger Recovery Helps Jonny Lose 5 Stone It’s always great to hear from someone that your product has helped...
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Tempo Cyclist…

by Louis Cotgrove | April 20, 2016 | Healthy Recipes, Nutrition
‘While wandering around the London Bike Show the other week I stumbled across the stand for Pura Free From nutritional products. I’m always on...
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Store Locator

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Help your local high street sports shop!

Pura Stockist Spotlight

Fit For Purpose, Skipton
Drop in for the Pura range, great advice and physio/massage services

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