About

Pura: Free Your Performance

Increasingly more people, especially athletes, are recognising the health and performance gains achieved by restricting the intake of certain foods containing gluten and dairy.

The brand, Pura, has been specifically formulated to fulfil both performance and dietary requirements without compromise - the formulas are free from dairy, gluten and soya ingredients, as well as all artificial additives, sweeteners and GMO. Furthermore, the Pura range of nutritional supplements contains highly functional ingredients with approved health benefit claims.

From energising breakfast ingredients to rapid hydration to protein recovery, the Pura range focuses on delivering natural, bioavailable ingredients, providing a clean choice for active lifestyles. Whatever your sport or life challenges, Pura will ‘free your performance’.

Meet The Pura Team

Robin Higgens

Managing Director

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With a very high scoring golf card, it’s just as well Robin has honed his skills in sailing.

At the weekends, if he is not racing, he takes every opportunity to get out on the hills of the Lake District.

His passion for the outdoor drives his ambition to manufacture nutrition that makes a difference.

Louis Cotgrove

Brand Director

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An aficionado for all sports, despite having no natural ability, he claims, Louis is a qualified FA Referee with a keen interest in everything technological and sporting.

He enjoys playing tennis for the local club and has recently started Pilates, although he admits he should take advantage more of the surrounding countryside and get himself a mountain bike.

Mary Wilkinson

Science & Research Director

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With an academic, retail and athletic background, Mary brings specific skills and experience to Pura.

As an international runner for Great Britain, Mary knows what top athletes want and need and tests our products in the heat of competition.

Caroline Higgens

Company Secretary and Finance

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A very keen rower and natural skier, Carry enjoys sports where physical prowess and rhythm combine for success.

At the weekends, there is never enough time for the garden, hiking and racing on the water, so keeping fit and maintaining health is always a good investment!

Robin Higgens
Robin

Company Director

With a very high scoring golf card, it’s just as well Robin has honed his skills in sailing.

At the weekends, if he is not racing, he takes every opportunity to get out on the hills of the Lake District.

His passion for the outdoor drives his ambition to manufacture nutrition that makes a difference.

Louis Cotgrove
Louis

Brand Director

An aficionado for all sports, despite having no natural ability, he claims.

Louis is a qualified FA Referee with a keen interest in everything technological and sporting.

His passion for the outdoors drives his ambition to manufacture nutrition that makes a difference.

Mary Wilkinson
Mary

Science & Research Director

With an academic, retail and athletic background, Mary brings specific skills and experience to Pura.

As an international runner for Great Britain, Mary knows what top athletes want and need and tests our products in the heat of competition.

Caroline Higgens
Carry

Company Secretary and Finance

A very keen rower and natural skier, Carry enjoys sports where physical prowess and rhythm combine for success.

At the weekends, there is never enough time for the garden, hiking and racing on the water, so keeping fit and maintaining health is always a good investment!

Meet The Testing Team

Beth has been sponsored by Pura since 2013, aged 18, and has seen her athletic progress increase dramatically.

She is now aiming to compete at Tokyo 2020 in the <52kg Weightlifting category and is getting very close to breaking U21 lifting records.

Beth

Beth Parker

Olympic Weightlifter

Steve Edwards has been running marathons for over 30 years and has been running a marathon almost every weekend for the past 5!

He is a big believer in the rapid hydration of Pura HydroCharger 90 & HydroCharger 180+ for the extra caffeine boost.

Steve

Steve Edwards

World Record Marathon Runner

Nick has enjoying a remarkable start to his rookie season at Elite level, often medalling against far more experienced riders.

He also recently competed at the Island Games, representing the Isle of Man, and winning 4 gold medals.

Nick

Nick Corlett

Mountain Biking